Privacy policy

The short version

This website does not ask for your name, phone number, email address or address, and it does not store them. There is no account to create and nothing to log in to. What it does record is which advert or search brought you here and which pages you looked at, so that we can tell which advertising is worth paying for.

Everything you tell us about your gold is told to us in person, on the phone, or on WhatsApp, not through this site.

What is recorded automatically

When you open a page, our server writes a line to a log containing:

• A random reference code (for example GDC-4K7PQ), generated in your browser. It is tied to no name, number or address.
• The advertising click identifiers in the web address you arrived on, if any (Google supplies these as gclid, wbraid and gbraid ), and any campaign tags such as utm_source.
• The page you arrived on, the page you were on, and the site that referred you.
• The time of your first visit, and identifiers used by Google Analytics.
• Whether you tapped Call or WhatsApp, and which part of the page you tapped it from.

What is not in that log: your name, your phone number, your email address, your postal address, and your IP address. None of them are stored.

Why we record it

We advertise. Without the click identifiers above we cannot tell which adverts produce real customers and which waste money, because the conversation that matters happens on the phone or at the counter, where no website can see it. The reference code is what lets a call be matched back to the advert that produced it, without our knowing who made the call.

Who else receives data

Google: Analytics, Tag Manager and Ads

This site loads Google Analytics through Google Tag Manager. Google sets cookies in your browser and receives the pages you view, the taps described above, and its own identifiers. We may use this to show adverts to people who have visited particular pages. We never send Google your name or number, because we do not have them. See Google’s privacy policy.

Microsoft Clarity: session recording

This site uses Microsoft Clarity, which records how pages are used: mouse movement, scrolling, taps and how long you stayed. These recordings are how we find out that a button was in the wrong place or a section was being mistaken for an advert. They are tagged with the random reference code above, never with a name. See Microsoft’s privacy statement.

WhatsApp and Meta

The enquiry form on this site does not send anything to our server. It opens WhatsApp with a message already written, and you choose whether to send it. Anything you type into that form travels to us as a WhatsApp message and is handled by WhatsApp, not by this website. Tapping the WhatsApp button does the same thing with a shorter message.

Cookies

Cookies and similar browser storage are used for two things: keeping the reference code and the click identifier so a later call can still be matched to the advert that produced it, and the measurement described above. You can clear or block them in your browser settings; the site works without them, and only the advertising measurement stops.

How long it is kept

The server log is kept while it is useful for judging advertising, and is not shared or sold. Data held by Google and Microsoft is kept under their own retention settings, linked above.

Your choices

Because nothing here identifies you by name, there is usually nothing for us to look up or delete on request, because we would have no way to tell which lines were yours. If you have given us details in person, on a call or over WhatsApp and want them removed, contact us and say so.

You can opt out of Google Analytics entirely with Google’s browser add-on, and most browsers offer a private-browsing mode that discards all of the above when you close the window.

Contact

Cash for Gold - Sona Do Paise Lo
Shop 25, French Arcade, Sector 16B, Noida Extension
Greater Noida West
Uttar Pradesh 201318
Phone: 9217742656

See also our terms of use.